Exploring consumer responses to official endorsement: roles of credibility and attractiveness attributes in live streaming

IntroductionOfficial endorsement, distinct from celebrity, expertise, Conditioner Bar and peer endorsement, introduces a new paradigm where local government officials use online platforms, particularly live streaming, to promote local products and brands.MethodsThis study examines the influence of official endorsement on consumer responses using th

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Laboratory Investigations on the Potential Efficacy of Biological Control Agents on Two Thrips Species, Onion Thrips (Thrips tabaci Lindeman) and Western Flower Thrips (Frankliniella occidentalis (Pergande))

Thrips biocontrol research in greenhouse crops has focused primarily on western flower thrips (WFT; Frankliniella occidentalis).However, recent outbreaks of onion thrips (OT; Thrips tabaci) in Ontario, Canada, demonstrate that biocontrol-based IPM programs for WFT do not control OT sufficiently to prevent crop losses.A lack of comparative studies m

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